Specialist Marketing STrategy & execution services

Precision Growth
for Diabetes Brands

T1S Digital connects device manufacturers with the most engaged, verified patient community in diabetes — delivering measurable customer acquisition through a channel your competitors can't buy.

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300,000

The audience we've built at Type One Style with the same methods

6557

The 3-year ROI we delivered for one leading brand

Weeks

We deliver complex projects, fast, thanks to a 100% in-house team

Data-Driven

Segmentation strategies that produce targeted & efficient results

The Problem

Millions spent reaching the wrong people.

Diabetes device manufacturers invest heavily in patient acquisition, but programmatic advertising wastes budget on unverified audiences. Social ads reach "diabetes-adjacent" users. Conference booths capture business cards, not customers.

Meanwhile, the patients who actually wear CGMs, manage insulin pumps, and make purchasing decisions are inside communities they trust — not scrolling past display ads.

Target verified users and save the wasted spend.

No Targeting

Social media algorithms spend the majority of your CPM reaching completely irrelevant prospects

Weaker Messaging

Messaging that works in clinics and B2B settings, is much less effective in community and consumer settings

Poor Measurement

Multichannel digital marketing is hard to validate when it's mixed with long user onboarding journeys

Low Resonance

Brands struggle to work effectively and efficiently with creators and miss out on the larger opportunity

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Ready to scale your next marketing campaign?

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Why T1S Digital

Built on trust.
Powered by data.

The only patient-owned media channel delivering verified, engaged diabetes device users at scale. Here’s what makes us impossible to replicate.

First-Party Audience

An audience of 300,000+ built through authentic community engagement. Every contact is a real person who chose to join us.

Unmatched Targeting

We use our own zero-party data to produce segments across devices, geographies, and demographics.

A Community-First Brand

Our community chose us because we understand life with diabetes. We're a grassroots organisation with a deep understanding of our community.

How It Works

We design and execute bespoke strategies and campaigns

Meet with us to discuss your ideas and goals. We'll then review this and let you know if we can work with you - we don't take on every prospective client.

Following this, we'll agree the scope and submit it to you for approval.

Tell us what you want to achieve, your desired KPIs and OKRs, and when you want your results by.

We'll calculate and design a specific strategy and multi-channel campaign to reach your stated OKRs.

We'll execute your campaign with our in-house marketing team and provide a reporting cadence tailored to you. We will optimise the campaign on an ongoing basis with hands-on piloting to reach your OKRs.

Services

Everything you need to reach the diabetes community.

Targeted Email Campaigns

Precision sends to segmented audience lists both as one-off campaigns or sequenced longitudinal flows to deliver your message at the right time, to the right person.

Social Media

Organic social media campaigns, giveaways, and influencer partnerships that get you in front of new and incremental audiences.

Performance-based paid media retargeting campaigns that deliver verified users with efficient spend.

Sampling Programmes

Physical product sampling delivered to verified device users. Get your product or flyer into the right hands with guaranteed reach.

Co-Branded Campaigns

Joint campaigns leveraging Type One Style's trusted brand equity alongside your product.

Market Research & Panels

Access real device users for surveys, beta testing, and product feedback, faster and more authentic than traditional panels. We've conducted 100s of face-to-face community interviews and gathered over 10,000 long-form survey responses.

Get Started

Ready to reach the patients who matter?

Let's discuss how T1S Digital can deliver measurable results for your next campaign.
No pitch decks — just a conversation about what you need.